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brass|MAGAZINE is a lifestyle money magazine written for young adults, by adults about the money side of life. With a mission to make money interesting, simple, and relevant, brass features articles ranging from hip-hop entrepreneurs and planning cheap parties to buying your first house. Choosing to feature the up-and-coming, brass cover stories include actors, athletes, musicians, entrepreneurs, filmmakers, philanthropists, poets and other young adults doing amazing things, all while making a difference.
The brass|STUDENT PROGRAM was launched in 2006 at the request of hundreds of teachers to provide copies of brass|MAGAZINE to tens of thousands of students in every public high school across the state of New York. Assisting teachers with an engaging classroom tool that students can relate to, the Student Program also provides teachers with activities and materials that compliment the magazine’s content, connects teachers to share ideas, and includes an online database of college scholarships for students. Currently this program is distributed through every public high school in New York and Wisconsin and is in the process of expanding to other states.
Generation Y is a famously tough population with which to connect. But simply put, brass understands young adults. We speak their language. How? Because we are them. Produced for young adults, by young adults, brass|MAGAZINE is not a “financial publication.”

Our editorial content relates to the Generation Y audience like no other publication, providing articles that entertain, educate and inspire all at the same time.

brass|MAGAZINE is about real life and money – how to make it, how to manage it and how to multiply it. Young adults listen to us about what to do with their money, which is why brass|MAGAZINE is the perfect opportunity to cross-promote your product or service.

Who reads brass|MAGAZINE

  • Young adults ages 16-25
  • 50/50 male – female
  • Nationally distributed to over 450,000 readers
  • Nearly all have an account at a financial institution

brass Testimonials

"I don’t know where to begin! I think the whole magazine is useful. I’m getting to a time in my life where I need to start thinking of my future, so I am always looking for things that will help me."
"Most of the articles have been inspiring in one way or another. Also, there was an ad telling about selling textbooks online... it was very helpful."
"brass offers intelligent advice and perspectives from and for young Americans in my age group who are experiencing the same things and asking the same questions I am. It is a refreshing, interesting and supportive publication, and I value everything it has to teach me."
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