Networking--the key to success in one word. We've all heard, "It's not what you know, it's who you know." Whether your definition of success is millionaire, musician, or movie star, all require the help of other people.

Creating a network of contacts is not easy. If it were, everyone would be successful. So how does one network?

1. Conquer your fear. It is not easy to approach strangers. You will feel awkward. However, the more you do it, the more comfortable it becomes. When you initiate new contacts, it's important that you...
2. Know how to shmooze. "Crazy weather we've been having. You hear about that college football game? Is your cell phone reception as bad as mine?" Anything to get the conversation started. Once you've got that "in"...
3. Find common ground. "Oh, you're from New York? I have a brother who lives there. My best friend went to that school." Create a connection and you will be remembered. Once you've gotten their attention...
4. Pitch your idea. No one wants to sound like a cheesy salesperson, but every now and then, you have to. If it isn't the right time to mention your idea, ask for a business card and see if you can take him or her to lunch. This makes it critical for you to...
5. Have a business card. Don't write your name and number on the back of one of their cards. They won't take you seriously. That small piece of paper goes a long way. Don't overextend your welcome. Once you have exchanged cards, tell them you will be in touch, which leads to...
6. Follow up. Nine out of ten people never follow through. You've already gotten up the nerve to meet the person, why give up in the fourth quarter?

The opportunity to network could arise anytime or anywhere. There is no set location for networking. I have pitched brass|MEDIA Inc. to people in bathrooms, athletic clubs, parties, and planes. You never know who that person sitting next to you is, who they know, or how they might be able to help. I've been offered high-paying jobs, met someone whose uncle owns a professional baseball team, and spoken with a billionaire entrepreneur, all because I struck up a conversation with them.

You never know--the person sitting next to you could even publish his or her own magazine.

Go out and meet someone.

Bryan Sims, CEO