Sumaya Kazi: Creating A Culture Of Connections
If you don't already know media maven Sumaya Kazi, give her time. You will. In just two years, the 25-year-old Executive Director and Founder of The CulturalConnect, a website that publishes five online magazines, has started a viral chain of meaningful connections in over 100 countries. Of the 600-plus profiles featured in her online magazines to date, the one you've got to see isn't among them. The email you most need and the next name you will want to add to your "friends" list is Sumaya's. She's the only solo woman featured on Business Week's top 25 young entrepreneurs-- consider her your quickest connection to a generation that doesn't let age or culture define success.
A full-time professional for a major corporation by day, Sumaya's created her own company, and most recently a nonprofit, at night and on the weekends. She alternates between her Blackberry and laptop connecting with family, young people around the world, and her staff of nearly 30. Sound superhuman? There just might be a spandex suit and cape hanging in her closet between her South Asian dress and business suit.
Bedroom walls and Facebook albums are filled with photos of Sumaya dressed in jewel-toned salwar kameez (traditional South Asian attire) -- being Bangladeshi-American and Muslim is a significant piece of her identity. The eldest of four siblings, her Blackberry rings at least five times a day as her younger brothers and sister need advice and help with homework. "It's cool to see how they get inspired by the stuff I do," Sumaya says. She'll drop any one of her projects to help them get where they are going.
After exploring at least four majors at UC Berkeley, Sumaya finally decided to focus on her business skills. She ended up loving the classes, and graduated with a degree in Marketing and Strategic Planning. By 22, Sumaya was recruited as the youngest manager in her division at Sun Microsystems. (Haven't heard of Sun? They developed the Java code used to power 5 billion devices, including those addicting online games.) Today she's part of a team of about 50 in global communications for Sun. The added bonus: she has the freedom to work remotely from home on occasion (pajamas optional) and a chance to provide a young perspective for a major player in global business.
Sumaya might have chosen to focus on a marketing career, but she was still searching for a way to make her own impact. The CulturalConnect (TCC) was born of three frustrations she found after entering the working world.
1. "I was frustrated with not being able to see other people of my ethnic background across different industries and different occupations."
2. "I was frustrated with just not seeing young people at all [in the news], and when you did see them, they were gazillionaires."
3. "I was frustrated with nonprofits in the news," she says, "because the only time you read about them is if there's a natural disaster, a financial disaster -- some kind of disaster -- and I thought that was a shame."
Sumaya's idea was simple: a free, weekly e-magazine that featured young South Asian professionals and nonprofits. She pitched it to a friend in Chicago she'd met only once before, who in turn shared it with his friend living in D.C. It was the first connection in a chain of the long-distance networking her company would soon thrive on. The guys loved the idea. With their combined tech and business backgrounds (and very little sleep) the trio launched The CulturalConnect two weeks later.
The first issue went out to just friends and family. When people suggested they wouldn't be able to find enough inspiring young professionals to profile weekly, Sumaya didn't listen. As of September 2007, their initial magazine alone, The DesiConnect, had a line up of profiles through December.
"I mean, if you think about it, if you know one inspiring young professional they probably know another one, and so we feed off of our referral network, she says. Today, Sumaya and her team produce five Connect magazines (the Desi, Latina, MidEast, Africana, and Asian) weekly via theculturalconnect.com. They use Facebook for much of their networking as well.
Sumaya's been volunteering since she was at least 12, and it's a habit she still has today. Through a program called BUILD, she makes time to mentor under-resourced high school students in business once a week. More recently, Sumaya kick-started a longtime dream.
After attending a presentation a few years ago, Sumaya couldn't shake a haunting statistic: $16 a month could feed one South Asian child for a year. She started asking herself and friends what kept them from contributing. She found solvable problems, like not seeing other young people involved; not knowing which organization to give to; and not seeing the results.
To break through those barriers, she created the I GIVE a Damn Network and aligned it with the United Nations Millennium Development Goals. While she admits the edgy name isn't a favorite with everyone, it's effective with those it hopes to engage: young people. Their interest has been immediate and they are signing up to help.
Superhero or not, sitting in her bedroom Sumaya looks like any twentysomething surfing the web and texting friends. Despite the fact that the website is probably her own and the friends probably also work for her, Sumaya is relaxed and genuine. It's hard to think of her as anything but an average young person--one who just happens to be taking on the world by connecting everyone in it.






Odd Sumaya Kazi says she graduated from UC Berkeley Doesn't offer a degree in "Marketing and Strategic Planning" because there is no degree program with that title....
" She ended up loving the classes, and graduated with a degree in Marketing and Strategic Planning"
Perhaps Sumaya was mistaken when she told us the name of her degree, or the program has been cut since then. Thanks for reading!
I'm a student at Berkeley with the same major. It's within the Interdisciplinary Studies program!
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