If you're familiar with Budgeting 101, you know that figuring out how much money you spend--and what you spend it on--is a huge deal. Traditionally, budgeting priorities have been different for men and woman: while there are some expenses that both sexes throw coin at (such as rent, food and clothes), there are others that have been women-only or just for men.
That may be changing with the emerging men's makeup industry. It's conceivable that one day, the phrase "Dad, can I borrow your liquid foundation?" won't be all that uncommon.
In fact, American consumers spent nearly $5 billion on "men's grooming products" in 2009, and that may only be part of the story as online distributors may not have been counted by researchers. If you have a hard time believe that $5 billion is really all that much money, consider that it's the same amount the gaming industry contributed to the economy in 2009.
One last consideration: 88% of men believe their generation spends "more money on grooming products than men of our father's generation." Assuming this trend continues, will there be a day where men spend more time freshening up than playing video games? Their significant others would probably hope so.
--Brandon
Photo taken from this photostream and used with permission of a Creative Commons license.
What! This is insane! What fools these mortals be! You have to look at this: http://www.worldwatch.org/node/764
What waste and ego! We should create a day dedicated to being makeup free. Spend that extra time with family or outside. And spend that makeup on something with roots to the Earth.
And then Mister Goldner, look at this cool article about studying habits...
http://www.nytimes.com/2010/09/07/health/views/07mind.html?src=me&ref=ho...
Corinne -
Yeah, it's funny that men and women don't seem to realize that we're all just a bunch of people, and we all look pretty much the same... and that for every bit of energy we spend worrying about how people think we look, those same people are spending just as much energy worrying about themselves. Funny, isn't it?
Thanks for the links and the sentiment--it's much appreciated!
--Brandon
Hi there Brandon
It has been a long time since I checked in here.
Well as far as men using make-up, I wouldn;t like it.
Grooming products yes but not make up, it will make them look like a bunch of sissies. Hope that never comes to pass. Hugs Rosalyn
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