If you’re creative and want the freedom to make a difference in the world, keep reading. Whether you're deciding where to work as an employee or what type of business you want to create, aim for organizations that are either "innovators" or "radicals." Let me explain.
According to one model, there are four types of businesses/organizations in the world – monoliths, purveyors, radicals and innovators – and people move among them. Click on the image below to see just what I'm talking about up close. 
Picture it this way: monoliths and purveyors are on the service side of the chart. They are businesses/organizations that function on pattern and are focused on producing tried-and-true products that don’t have a lot of risk. The big, powerful, money-loaded ones are the monoliths; the smaller mom-and-pop operations that operate on this principle are the purveyors. If you work for a monolith or a purveyor, you’ll most likely have a steady (and good) income, but you’ll also be bound by formulas and tried-and-true methods that produce results, but aren’t creative. You’ll be a cog in the machine instead of the driving force.
On the other side of the chart are the innovators and the radicals. These are the businesses/organizations that are risk-takers, entrepreneurial, and usually founded and formed by creative people. Radicals are the businesses/organizations that work on a shoestring budget, but produce content and products that change the way people think. The really successful ones growto be large-scale innovators who influence the masses. If you work for an innovator, you're where it's at. There's money to pay for the production of your ideas and you're able to think outside the box. You can create new products and new forms of reaching your audience.
In other words, you have freedom and the monetary means to make those freely-inspired ideas a reality. Want to know more? Check out this article on a different breed of business. The idea and content for this blog post were inspired by Professor Deb Morrison, who was a guest speaker in my Ethics of Persuasion class (GO DUCKS!), as well as my first few weeks working at brass--here's a video of brass CEO and founder, Bryan Sims, explaining brass. - Jens
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