People may bemoan the fact that Valentine’s Day is just another overdone generic holiday meant to crush the spirits of the single and cash-in on those couples obligated or willing to participate. Well, that’s basically true. The National Retail Federation recently released data that the average consumer will spend $122.98 on Valentine’s Day, and with 61% of consumers planning to participate, the total V-day spending is expected to reach $17.02 billion. And there's something for everyone who wants to spend.
Most people, of course, plan to spend the most on their significant other, according to the NRF. What I didn’t expect? 17.2 percent of celebrators will be purchasing a little love for their pets, estimated to total $367 million.
Want to show someone your care without sacrificing your paycheck? Look for free adventures at a museum, zoo or concert. Try going out the weekend following the 14th to avoid the stress of crowds and reservation-making. Reconsider that gourmet dog candy and spend an extra (read: free) hour at the park with your pooch. Whether you plan to spend time with friends, a special someone or Sparky, Valentine’s Day is better spent having fun than worrying about your cash flow. Here are some more tips on calculating the love connection.
- Susie
Source: nrf.com
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