Several years ago I did some traveling through Central America, and a big part of the reason I was able to afford back-to-back vacations was that I stayed at hostels throughout each trip. By paying next to nothing for a roof over my head, I was able to shave a huge chunk off my travel costs, which enabled me to extend my trips and see more places.
Last week, a new restaurant opened in my neighborhood. The door was open, colorful balloons adorned the fence and a chalkboard sign invited me in. I was intrigued. But when I punched their name into Google, I got zilch. No website, no Yelp reviews, no Facebook page.
I guess they were hoping word of mouth would be enough to keep the doors open, but I took my money elsewhere.
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